Creating HTML Emails with Adobe Dreamweaver


Course Facts

  • 2 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • How do HTML emails work?
  • HTML Code
  • Dreamweaver Overview
  • Getting Started
  • Basic Page Creation
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Overview

A well-crafted and visually appealing email can make a big difference to whether people respond to your message. Just learning Dreamweaver, HTML or CSS skills is not enough - what looks good in a web browser often does not work as well in an email. Our course focuses on the skills you need to create HTML emails that produce a consistent result that will look good across a wide variety of email clients and devices. Dreamweaver is used to create the pages, but the skills you learn can be used in any other web design tool. All our Adobe Dreamweaver courses are taught by industry professionals who are also Adobe Certified Professional trainers. They will share years of their industry experience with you, imparting best practice techniques as well mastery of the tools.
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Course Outline

How do HTML emails work?

  • Design considerations for HTML emails
  • What works, and what doesn’t
  • The pros and cons of using HTML emails
  • About email clients
  • The importance of testing
  • About web servers
  • How bulk email apps work

HTML Code

  • Understanding HTML code
  • Principles of HTML - tags and attributes
  • Viewing examples of HTML code
  • Specific HTML email requirements
  • Basic HTML exercises

Dreamweaver Overview

  • What does Dreamweaver do?
  • Learning the interface
  • Setting up a new site in Dreamweaver

Getting Started

  • The research process - understanding your readers
  • The design process - effective layout
  • HTML email best practices
  • Email marketing tips

Basic Page Creation

  • Create a new basic HTML page
  • Add and format text content
  • Adding graphics and images
  • Test and preview the page

Page Layout with Tables

  • Overview of tables
  • Designing a page layout with tables
  • Creating table structures
  • Modifying and nesting tables
  • Formatting text, images and data in tables

Links

  • Understanding links
  • Creating links to your website
  • Creating email links
  • Using images as link buttons

Working with Graphics and Images

  • About web graphics - JPEG, GIF and PNG files
  • How to optimise images for quality and fast download
  • Setting Image width and height via HTML
  • Using Alternative descriptions in case of non-displaying images
  • The importance of correct image URLs

Cascading Stylesheets (CSS)

  • Writing Inline styles
  • Formatting text - changing typeface, size and colour
  • Controlling vertical spacing
  • Using borders
  • Changing the appearance of links

Creating Responsive Emails

  • Designing for different screen sizes
  • Using CSS Media Queries
  • Setting breakpoints
  • Showing and hiding content for different screens
  • Controlling layout with tables

Testing and Distribution

  • Testing your HTML email
  • Connecting Dreamweaver to an FTP server
  • Uploading your HTML and images
  • Creating an HTML email from your page
  • Distribution options

Extra Functionality

  • Linking to an online version
  • Additional browser based possibilities

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