Social Media Advanced


  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • Great delivery, enjoyable training session.

    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Building a cross platform social strategy
  • Audience and Messaging deep dive
  • Competitors and Your Brand
  • Paid for Social Media
  • Final Exercise
FULL OUTLINE
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • Great delivery, enjoyable training session.

    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Enquire Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

Enquire Now

Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

If you've already made a start with social media marketing and begun to see a return, you'll be impatient to get even better results. Our advanced social media course will give you the knowledge and strategic ideas to take your social media output to the next level, as well as the tools to measure your success. On our one day course, we'll look in depth at why brand value and consistency matters across social media, as well as why and how business blogging can grow your business. We'll consider reputation management, how to deal with negative social media, how to create a social media risk management policy and how to properly monitor, analyse and measure what you do on social media. This advanced course offers an opportunity for delegates to move past putting out social media posts in a 'scatter-and-hope' style and onto a more strategic, advanced approach to getting the best out of social media and really maximise your ROI (return on investment).
Read More...

Course Outline

Building a cross platform social strategy

  • Getting Platform specific - focusing your efforts effectively on platforms
  • Why do you need a strategy?
  • Who should be involved in defining the strategy?
  • What are the key topics to consider in your strategy?
  • How often should your strategy be updated?

Audience and Messaging deep dive

  • The psychology of social media marketing - what makes us click?
  • What matters most in your social media messaging?
  • Creating your brand ‘personas’
  • Using data to back up your audience assumptions
  • Posting Time strategy

Competitors and Your Brand

  • Defining your competitors
  • Competitor Analysis
  • Monitoring and learning from social competitors
  • Understanding tone of voice
  • Assessing true social effectiveness

Paid for Social Media

  • When and why to pay for social media marketing
  • Introducing Facebook ads Manager
  • Introducing LinkedIn Ads
  • Introducing TikTok Ads
  • Understanding the Pixel and iOS 14 issues
  • Creating effective campaigns
  • An introduction to funnels
  • Measuring advertising success

Final Exercise

  • Build a successful social media campaign for a new launch, covering paid for an organic posting with a full outline of audiences, platform variations and organic/paid for variation.

Our Clients

Our Recent Success Stories

eLearning Training

eLearning

Julie's Story

Learning Technologist at Imperial College

Consultancy and Development Training

Consultancy and Development

Carly's Story

Managing Director at FSL Aerospace

InDesign Training

InDesign

Amy's Story

Graphic Designer at Bedfont Scientific

30 years working with our clients
Five Star Training Five Star Training Five Star Training Five Star Training Five Star Training   600+ Reviews

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

SEE COURSES

Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

SEE COURSES

Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

SEE COURSES

Latest Help Station Articles