Social Media Skills for Business

Duration: 1 Day


This course is a one day hands-on workshop for businesses from all industries, ideal for Directors, Business Owners, Entrepreneurs, Business Development, Sales, Marketing and Customer Service professionals who need to understand the benefits of using social media as an online marketing, customer engagement and resource tool for their business.


The course is appropriate for anyone who has just started using social media platforms such as LinkedIn, Twitter, Facebook and Instagram. There are no specific pre-requisites.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Introduction to Social Media

  • Overview of social media and its use in business
  • Overview of the key platforms and benefits

Building a social media strategy

  • Key considerations for a social media strategy
  • How to create content for the web
  • How to save time using a social media dashboard for Twitter, LinkedIn and Facebook
  • How to promote content such as articles (blogs) and videos (YouTube)
  • How to begin tracking and measuring social media to help your business

How to use Twitter for Business

  • Overview of Twitter
  • How to Tweet - broadcasting, replying, retweeting and direct messaging
  • How to get new followers to your customer base
  • How to schedule messages
  • How to track industry keywords and hashtags being mentioned on Twitter for research/business opportunities

How to use LinkedIn for Business

  • Overview of LinkedIn
  • How to complete and optimise your LinkedIn personal profile to be found by the right people
  • How to make new connections
  • How to message connections

How to use Facebook for Business

  • Overview of Facebook the business page vs. a personal profile
  • How to set up a Facebook Page
  • How to gain fans
  • Overview of Facebook Advertising

How to use Instagram for Business

  • Overview of Instagram
  • How to complete and optimise your profile
  • How to post and engage - commenting, replying, sharing and direct messaging
  • How to get new followers to your customer base
  • How to track industry keywords and hashtags being mentioned on Instagram for research/business opportunites

Live Chat

Course Dates

London CentralLondon GreenwichBristol

London Central

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27 Nov £220 + VAT Book Now
22 Jan £295 + VAT Book Now
17 Feb £295 + VAT Book Now
24 Apr £295 + VAT Book Now
5 Jun £345 + VAT Book Now
9 Oct £345 + VAT Book Now
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London Greenwich

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22 May £345 + VAT Book Now
22 Jul £345 + VAT Book Now
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Dates Price Book Now
30 Sep £345 + VAT Book Now
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All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

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