Social Media Marketing Introduction


  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024
  • Great delivery, enjoyable training session.

    March 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • What is Social Media Marketing and Why does it Matter?
  • Understanding your Audience
  • Professional Branding and Content Creation
  • Measuring your Impact
FULL OUTLINE
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024
  • Great delivery, enjoyable training session.

    March 2024

Course Dates


Date Location   Price (ex VAT)  
Fri 24 May 2024 Live Online £345
Mon 3 Jun 2024 London £345
Mon 24 Jun 2024 Live Online £345
Wed 3 Jul 2024 London £345
Wed 24 Jul 2024 Live Online £345
Mon 5 Aug 2024 London £345
Tue 27 Aug 2024 Live Online £345
Tue 3 Sep 2024 London £345
Tue 24 Sep 2024 Live Online £345
Fri 4 Oct 2024 London £345
Thu 24 Oct 2024 Live Online £345
Mon 4 Nov 2024 London £345
Mon 25 Nov 2024 Live Online £345
Tue 3 Dec 2024 London £345
Tue 24 Dec 2024 Live Online £345
Show More Dates

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

Social media marketing, also known as digital marketing or e-marketing, is the use of social media platforms such as Facebook, Twitter, Instagram and TikTok, to build a company brand, drive website traffic and ultimately increase sales. Social media marketing has transformed the way businesses are able to influence consumer behaviour, from promoting content that drives engagement to extracting personal data that makes messaging resonate with users. If you're not yet marketing your goods or service using social media, the chances are you should be. This one day course will show you how to understand the right channel to choose, define the audience effectively, avoid obvious social media mistakes, post effective content to any channel, understand the key challenges to engagement, build a top line social strategy and understand how to find and assess data on effectiveness. Our course applies both practical and hands-on techniques to build a social media marketing plan and your achieve your goals.
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Course Outline

What is Social Media Marketing and Why does it Matter?

  • What is social media marketing?
  • Understanding the major social media platforms.
  • Why businesses need to use social media for marketing
  • Social media marketing and branding
  • Keeping the platform happy and active
  • Building an active and engaged audience

Understanding your Audience

  • Who uses each social platform?
  • Who else do they follow and engage with?
  • Building a brand
  • Which posts work, and which don’t?
  • How often do they want to hear from you?

Professional Branding and Content Creation

  • Creating your tone of voice
  • Platform specific content creation
  • Customer differentiation
  • Generating and prioritising content
  • The importance of video and imagery
  • Tools for creating great imagery
  • Instagram marketing principles

Measuring your Impact

  • Posting with purpose
  • Basic analytics

Our Clients

Our Recent Success Stories

InDesign Training

InDesign

Amy's Story

Graphic Designer at Bedfont Scientific

Animate Training

Animate

Stuart's Story

Graphic Designer at S4C

InDesign Training

InDesign

Cassie's Story

Designer at Dixon Interiors

30 years working with our clients
Five Star Training Five Star Training Five Star Training Five Star Training Five Star Training   600+ Reviews

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

SEE COURSES

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