News Writing


  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    March 2024
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    March 2024
  • Writing Press Releases

    Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    March 2024
  • Better Report Writing

    The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    March 2024
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    March 2024
  • Great delivery, enjoyable training session.

    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • What is News?
  • Researching News Stories
  • Writing News Stories
  • Deadline Management
  • Interviewing for News
FULL OUTLINE
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    March 2024
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    March 2024
  • Writing Press Releases

    Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    March 2024
  • Better Report Writing

    The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    March 2024
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    March 2024
  • Great delivery, enjoyable training session.

    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

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One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

This course will enable writers to develop journalistic news-based skills to add impact to their Intranet and web content, newsletters, and internal and marketing communications. Techniques for structuring stories for maximum impact and accessibility are covered, along with research and interviewing techniques.
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Course Outline

What is News?

  • What your readers want from their news
  • The differences between hard news and soft stories
  • Newspaper techniques for making stories grab their readers
  • What makes news in your organisation or business

Researching News Stories

  • How and where to source story ideas
  • Identifying the key questions any news story must answer: who, what, when, where, why… and how?
  • Making the most of your time and working with deadlines
  • Tracking down sources and commentators
  • Making your story stand up

Writing News Stories

  • The traditional inverted news pyramid structure and why it works
  • Alternative structures for soft news stories
  • The right angle: getting the hook lead paragraph just right
  • Developing the story
  • Using quotes to support the story

Deadline Management

  • Drafting stories as you go
  • Keeping control of the different threads in more complex stories
  • The skill of cutting words to sharpen your stories

Interviewing for News

  • Using news stories to build a network of contacts
  • Getting the most from news interviews in the shortest time
  • Questions that will get the most useful answers
  • Handling reluctant and tricky subjects

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30 years working with our clients
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