Feature Writing

Duration: 1 Day


This course will enable writers to develop and polish their journalistic feature-based skills to add impact to case studies, profiles, magazine content, business and marketing communications. Professional feature writing techniques are examined, and there will be a chance for everyone to try new ways of bringing their feature copy to life and grabbing their readers’ interest.


Some previous writing experience is useful, but the course can be tailored to suit anybody who wants to add feature-writing techniques to their written communication skills.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

How Features Work

  • Reasons why publications and brochures use feature-type articles to attract and inform their readers
  • The different types of feature, from interview-based profiles to case studies and news-led reportage
  • Identifying where a feature-based approach could add impact to your written communications

The Value of Good Research

  • Planning the research arc to meet your deadline
  • Using the Internet to establish the cornerstones of your review
  • Identifying the best sources for information
  • Coming up with the right questions

Planning Features

  • Coming up with the right structure for your article
  • Deciding what your reader needs to know
  • Choosing the best angle on your subject
  • Ordering the feature content for maximum impact

Writing Features

  • Cracking intros: how to craft the vital lead paragraph and deliver the USP of your story up front
  • Developing the story: the art of good transitions
  • Bold conclusions: ending features with a bang rather than a whimper
  • Using the Q & A format

Interviewing for Features

  • Getting the most out of tricky interview subjects
  • Making the time work for you, whether you have ten minutes or an hour
  • The questions most likely to get results
  • Listening for the best quotes so that voices add substance to your content

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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