Feature Writing

Duration: 1 Day

Objectives

This course will enable writers to develop and polish their journalistic feature-based skills to add impact to case studies, profiles, magazine content, business and marketing communications. Professional feature writing techniques are examined, and there will be a chance for everyone to try new ways of bringing their feature copy to life and grabbing their readers’ interest.

Pre-requisites

Some previous writing experience is useful, but the course can be tailored to suit anybody who wants to add feature-writing techniques to their written communication skills.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

How Features Work

  • Reasons why publications and brochures use feature-type articles to attract and inform their readers
  • The different types of feature, from interview-based profiles to case studies and news-led reportage
  • Identifying where a feature-based approach could add impact to your written communications

The Value of Good Research

  • Planning the research arc to meet your deadline
  • Using the Internet to establish the cornerstones of your review
  • Identifying the best sources for information
  • Coming up with the right questions

Planning Features

  • Coming up with the right structure for your article
  • Deciding what your reader needs to know
  • Choosing the best angle on your subject
  • Ordering the feature content for maximum impact

Writing Features

  • Cracking intros: how to craft the vital lead paragraph and deliver the USP of your story up front
  • Developing the story: the art of good transitions
  • Bold conclusions: ending features with a bang rather than a whimper
  • Using the Q & A format

Interviewing for Features

  • Getting the most out of tricky interview subjects
  • Making the time work for you, whether you have ten minutes or an hour
  • The questions most likely to get results
  • Listening for the best quotes so that voices add substance to your content

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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