Feature Writing


  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    March 2024
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    March 2024
  • Writing Press Releases

    Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    March 2024
  • Better Report Writing

    The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    March 2024
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    March 2024
  • Great delivery, enjoyable training session.

    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • How Features Work
  • The Value of Good Research
  • Planning Features
  • Writing Features
  • Interviewing for Features
FULL OUTLINE
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    March 2024
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    March 2024
  • Writing Press Releases

    Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    March 2024
  • Better Report Writing

    The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    March 2024
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    March 2024
  • Great delivery, enjoyable training session.

    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

This course will enable writers to develop and polish their journalistic feature-based skills to add impact to case studies, profiles, magazine content, business and marketing communications. Professional feature writing techniques are examined, and there will be a chance for everyone to try new ways of bringing their feature copy to life and grabbing their readers' interest.
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Course Outline

How Features Work

  • Reasons why publications and brochures use feature-type articles to attract and inform their readers
  • The different types of feature, from interview-based profiles to case studies and news-led reportage
  • Identifying where a feature-based approach could add impact to your written communications

The Value of Good Research

  • Planning the research arc to meet your deadline
  • Using the Internet to establish the cornerstones of your review
  • Identifying the best sources for information
  • Coming up with the right questions

Planning Features

  • Coming up with the right structure for your article
  • Deciding what your reader needs to know
  • Choosing the best angle on your subject
  • Ordering the feature content for maximum impact

Writing Features

  • Cracking intros: how to craft the vital lead paragraph and deliver the USP of your story up front
  • Developing the story: the art of good transitions
  • Bold conclusions: ending features with a bang rather than a whimper
  • Using the Q & A format

Interviewing for Features

  • Getting the most out of tricky interview subjects
  • Making the time work for you, whether you have ten minutes or an hour
  • The questions most likely to get results
  • Listening for the best quotes so that voices add substance to your content

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Why Transmedia?

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We offer unlimited training support after your course.

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Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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