Writing for Internal Publications
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Building an Editorial Strategy
- Content, Tone and Style
- Company news
- Features and Articles
- Reader Reaction
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
This course will enable those who produce newsletters, e-zines, e-shots and in-house magazines to create reader-focused strategies and add value to their publications. It will encourage them to explore new ways and structures to engage and inspire their readers while keeping them up to speed with vital information.
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Course Outline
Building an Editorial Strategy
- Knowing the purpose and focus of an internal publication
- Researching your readers: the better you know them, the better you can target them
- Editorial focus: getting ideas from successful commercial role models
- How to identify and reinforce your editorial ‘voice’
Content, Tone and Style
- Balancing news and features
- Making corporate messages and directives relevant and inspiring
- How to keep the content interesting and readable
- Achieving the right look and feel for better traction with your readers
Company news
- Making the most of the news: setting readers’ expectations
- Sourcing stories and making them relevant
- Journalistic structures: using the inverted pyramid to hook and engage your readers
- Prioritising a dynamic mixture of stories
Features and Articles
- Generating feature ideas for broader or more detailed articles
- Sourcing subjects, people and ideas that will boost the feature content of your publication
- Using Q&A structures for maximum impact
- Using features to promote different departments, staff achievements and corporate success
Reader Reaction
- How to use your publication to build a community
- Encouraging responses: incentives and features to make your readers feel involved
- Reader forums: how focus groups can sharpen your editorial focus
- Contributors: how to encourage readers to come to you with ideas and stories that they would like to see in your publication
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