Web Banner Ad Production

Duration: 1 Day


This is an introductory course for anyone wanting to learn how to create Web Banner Ads. In this course, students will produce engaging web banner ads using industry-standard tools. The course focuses on the essentials, and emphasises best practice throughout the course.


Experience of the Windows operating system or previous attendance on the equivalent training course. Familiarity with using the Web.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Overview of Web Banner Advertising

  • Types of Banner Ads
  • IAB Standard Banner Ad Sizes
  • Tools used to create Banner Ads
  • How Banner Ads are deployed

Creating a Banner Ad

  • Animated vs Static Ads
  • Vector vs Pixel based Ads
  • Writing effective ad copy

Using Photoshop to create a Banner Ad

  • Overview of Photoshop's Tools
  • Creating a new Banner Ad
  • Adding and formatting text
  • Adding graphics
  • Importing photos
  • Editing photos
  • Using Layers in Photoshop

Exporting Banner Ad Images

  • Image file formats: JPEG, GIF, PNG
  • Pros and Cons of each image format
  • Using Photoshop's Save for Web feature
  • Optimising image quality and size

Creating Animated Banner Ads

  • Tools for creating animated ads
  • Pros and Cons of animated ads
  • Creating effective animations
  • Using Photoshop to create animated banner ads
  • Using the Animation panel
  • Understanding Tweening
  • Exporting the animation

Using Adobe Flash for Banner Ads

  • Advantages of using Flash
  • Export formats: GIF vs SWF
  • Understanding the Flash work area
  • Using the timeline
  • Using layers
  • Motion vs Shape Tweening
  • Importing photos
  • Creating motion and fade effects
  • Exporting your animation

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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