Video for the Web

Duration: 1 Day


This course is designed to give delegates a thorough working knowledge of how to create video for the web. Those attending the course will gain a solid understanding of video equipment, advice on how to best shoot for the web, how to stimulate and manage the creative process, advice on technical considerations and how to gain maximum marketing advantage from the video you prepare.


None other than a desire to devise, shoot, prepare and market video content for the web.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline


  • What will I learn?
  • What is 'video for the web'?
  • Introduction to different recording devices
  • How to use the camera

The creative process

  • Story-boarding
  • Scripting
  • How to shoot video destined for the web
  • Top tips during the shoot
  • How to make it easy

Managing files properly

  • How to copy files from the camera to the computer
  • How to edit in iMovie/Final Cut Pro (Mac users) or Premiere/Premiere Elements (Windows users)
  • How to compress a file
  • How to upload to video platforms
  • How to post to your blog and other owned online assets
  • How to upload to multiple platforms simultaneously

Practical - ‘Go Shoot’

  • A group-based hands-on filming assignment
  • Critique of group assignment and additional practical tips

Gaining the greatest marketing benefit for your video

  • Making your video visible and marketing video content
  • Video websites and how to use them
  • Tracking video views within YouTube and Vimeo

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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