Video for the Web

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Overview
  • The creative process
  • Managing files properly
  • Practical - ‘Go Shoot’
  • Gaining the greatest marketing benefit for your video

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.


This course is designed to give delegates a thorough working knowledge of how to create video for the web. Those attending the course will gain a solid understanding of video equipment, advice on how to best shoot for the web, how to stimulate and manage the creative process, advice on technical considerations and how to gain maximum marketing advantage from the video you prepare.

Course Outline


  • What will I learn?
  • What is 'video for the web'?
  • Introduction to different recording devices
  • How to use the camera

The creative process

  • Story-boarding
  • Scripting
  • How to shoot video destined for the web
  • Top tips during the shoot
  • How to make it easy

Managing files properly

  • How to copy files from the camera to the computer
  • How to edit in iMovie/Final Cut Pro (Mac users) or Premiere/Premiere Elements (Windows users)
  • How to compress a file
  • How to upload to video platforms
  • How to post to your blog and other owned online assets
  • How to upload to multiple platforms simultaneously

Practical - ‘Go Shoot’

  • A group-based hands-on filming assignment
  • Critique of group assignment and additional practical tips

Gaining the greatest marketing benefit for your video

  • Making your video visible and marketing video content
  • Video websites and how to use them
  • Tracking video views within YouTube and Vimeo

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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.


Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.


Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.


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