Introduction to Google Analytics

Duration: 1 Day

Objectives

Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.

Pre-requisites

No technical pre-requisites.

Course includes

Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

How Google Analytics Works

  • High level overview

Key Google Analytics Reports

  • Dashboards
  • Where do visitors come from? Which referrers, campaigns, emails
  • What are visitors doing on the site? The key touch points?
  • What products are visitors buying and from which referrers?

Using the Results

  • Understanding Goals & Funnel Paths
  • Using Filters & Profiles
  • Establishing Max. CPCs
  • Other Useful Data (web design parameters, geo location, etc.)

Report Manipulation

  • Ad Hoc Filtering
  • Date Management & Comparison
  • Cross-Segmentation

Reporting Practical

  • Hands on session
  • Discussion

Tracking Your Campaigns

  • Track Paid Advertising - Pay Per Click, Banners
  • Track Email Marketing
  • Track Offline Marketing

Live Chat

Course Dates

London CentralLondon GreenwichBristol

The new course schedule is currently being updated and will be ready shortly. Please phone us on 0208 269 4260 or email us for the latest dates.

All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

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