Introduction to Google Adwords

Duration: 1 Day


This course is a one day workshop aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google Adwords paid search campaigns, following industry best practice to start generating profitable website traffic.



Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Introduction to Google Adwords

  • Google Adwords overview
  • Where are Google ads displayed?
  • Accessing Google Adwords
  • The Google Adwords interface
  • Billing details and Account preferences

Planning your paid search campaign

  • Adwords Account structure
  • Initial planning for your paid search campaign
  • Detailed planning
  • Keyword research and estimating search traffic volumes
  • Adwords keyword tool
  • Advert structure
  • Google editorial policy

Setting up your Google Adwords account, campaigns, ad-groups and keywords

  • How to setup a campaign
  • Creating and editing a campaign
  • Editing ad groups and keywords
  • Writing compelling ad copy
  • Ad scheduling
  • Position Preference bidding
  • Monitoring results

Quality score and reporting

  • Adwords quality score
  • Google Adwords reports interface
  • Running and scheduling reports

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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