This course provides a clear understanding of the media, including how it works, what it wants (and does not want) and how you can achieve the optimum media coverage for your organisation. You will understand the difference between pro-active and re-active media relations, the different ways to reach and influence journalists and how and when to use them. This is an interactive workshop, which will give you the chance to work in teams on real life media relations projects.
Current work within an in-house or consultancy press office, or within an organisation managing media relations staff. Alternatively delegates may be looking to establish or progress their career in media relations or professional PR skills.
A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.
This course is available as a private or customised course.
Contact us for further information and to customise this course to your exact requirements:
Phone us: 0208 269 4260Book Now
"The course was perfect. Great course, great trainer!"
"Informative, useful, relaxed - Excellent! Will certainly use Transmedia again."
Tate & Lyle
"I am writing to say thank you for organising my FileMaker training day; I learned so much with my trainer, Nick, and have come away with such a great database. It delighted both the Director and my job share partner. I feel I have left with a great amount of knowledge that can help the business immensely. I learned more than I thought I would and would like to thank Transmedia for being so helpful!"