Effective Media Relations

Duration: 1 Day


This course provides a clear understanding of the media, including how it works, what it wants (and does not want) and how you can achieve the optimum media coverage for your organisation. You will understand the difference between pro-active and re-active media relations, the different ways to reach and influence journalists and how and when to use them. This is an interactive workshop, which will give you the chance to work in teams on real life media relations projects.


Current work within an in-house or consultancy press office, or within an organisation managing media relations staff. Alternatively delegates may be looking to establish or progress their career in media relations or professional PR skills.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline


  • What is the media?
  • The value of the media
  • The media relations mix
  • Pro-active and re-active media relations

Managing effective media relations

  • Understanding journalists and developing relationships
  • Securing media coverage
  • The requirements of the print, broadcast and e-media
  • Producing the news release
  • Responding to and utilising media coverage

Crisis management

  • How to utilise media relations to best effect during a crisis

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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