Creating a Marketing Plan

Duration: 1 Day


To provide candidates with an outline Marketing Plan and some key tools to use in its construction.


Delegates should be part of a team or leading a team who produces, implements and monitors the company marketing plan.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline


  • What is a marketing plan?
  • What is contained within a marketing plan?

Review of Mission, Vision, and Value statements

  • How is value created?
  • Business Models
  • How to measure a good statement from a bad one

The external planning process

  • Creating a market research plan
  • What is proof?
  • How much needs to be done?
  • Tools for analysing:
  • - The competitive landscape - Customers - Other relevant factors

The internal planning process

  • What are we good at?
  • A competency framework (people)
  • Product and service audit
  • Culture what do we like doing?

Linking results to decisions and actions

  • Making good decisions
  • Creating the formal plan for implementation
  • Creating the flexible plan for implementation

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

Related Courses

"Our trainer was very approachable and knowledgeable."

Bond Pearce

"Trainer's knowledge was immense, clearly an experienced practitioner."

Joseph Chamberlain College

"Our needs and expectations were surpassed."

FSL Aerospace

© Transmedia . 85 Tottenham Court Road, London, W1T 4TQ  UK . 0208 269 4260       Privacy Policy