Professional Copywriting
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Understanding your audience
- Creating a clear sense of corporate identity
- Writing effective headlines and taglines
- Connecting words and pictures
- Writing for different media
Course Dates
Date | Location | Price (ex VAT) | ||
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Tue 23 Apr 2024 | Live Online | £395 |
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Tue 7 May 2024 | London | £395 |
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Fri 24 May 2024 | Live Online | £295 |
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Fri 7 Jun 2024 | London | £395 |
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Mon 10 Jun 2024 | Live Online | £395 |
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Mon 17 Jun 2024 | Live Online | £395 |
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Tue 18 Jun 2024 | London | £395 |
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Wed 19 Jun 2024 | Live Online | £395 |
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Mon 24 Jun 2024 | London | £395 |
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Mon 8 Jul 2024 | London | £395 |
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Fri 12 Jul 2024 | Live Online | £395 |
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Mon 15 Jul 2024 | Live Online | £395 |
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Thu 18 Jul 2024 | London | £395 |
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Tue 23 Jul 2024 | Live Online | £395 |
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Wed 7 Aug 2024 | London | £395 |
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Fri 9 Aug 2024 | Live Online | £395 |
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Fri 9 Aug 2024 | Live Online | £395 |
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Wed 14 Aug 2024 | London | £395 |
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Mon 19 Aug 2024 | London | £395 |
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Wed 21 Aug 2024 | Live Online | £395 |
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Fri 23 Aug 2024 | Live Online | £395 |
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Thu 5 Sep 2024 | Live Online | £395 |
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Mon 9 Sep 2024 | London | £395 |
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Mon 16 Sep 2024 | London | £395 |
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Wed 18 Sep 2024 | London | £395 |
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Mon 23 Sep 2024 | Live Online | £395 |
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Mon 23 Sep 2024 | Live Online | £395 |
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Wed 2 Oct 2024 | Live Online | £395 |
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Mon 7 Oct 2024 | London | £395 |
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Wed 16 Oct 2024 | London | £395 |
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Fri 18 Oct 2024 | London | £395 |
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Mon 21 Oct 2024 | Live Online | £395 |
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Wed 23 Oct 2024 | Live Online | £395 |
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Wed 23 Oct 2024 | Live Online | £395 |
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Mon 4 Nov 2024 | Live Online | £395 |
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Thu 7 Nov 2024 | London | £395 |
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Mon 18 Nov 2024 | London | £395 |
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Mon 18 Nov 2024 | London | £395 |
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Mon 25 Nov 2024 | Live Online | £395 |
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Mon 25 Nov 2024 | Live Online | £395 |
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Wed 4 Dec 2024 | Live Online | £395 |
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Mon 9 Dec 2024 | London | £395 |
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Mon 16 Dec 2024 | Live Online | £395 |
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Wed 18 Dec 2024 | London | £395 |
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Wed 18 Dec 2024 | London | £395 |
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Mon 23 Dec 2024 | Live Online | £395 |
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Show More Dates
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
The words you use to promote your business, product or service can have a real impact on prospective customers. This one-day course teaches the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience, on the web or in traditional media. Bring examples of your own work along to the session and have them critiqued by your tutor, a former advertising creative director, and improve them on the spot!
Topics covered include Understanding your audience, Creating a clear sense of corporate identity, Writing effective headlines and taglines, Connecting words and pictures and Writing for different media.
Topics covered include Understanding your audience, Creating a clear sense of corporate identity, Writing effective headlines and taglines, Connecting words and pictures and Writing for different media.
Read More...
Course Outline
Understanding your audience
- Identifying target audiences and their aspirations
- Tailoring content and style to different groups
Creating a clear sense of corporate identity
- Distinctive tones of voice
- Developing a brand story
Writing effective headlines and taglines
- Finding key propositions
- Structuring headlines to create real impact
- Creating memorable taglines and slogans
Connecting words and pictures
- Understanding the relationship between copy and visual content
- Grabbing attention and sustaining the reader's interest
Writing for different media
- The differences between offline and online media
- Longer copy for brochures and websites
- The role of copywriting in emerging media - blogs, podcasts and social networks
- Writing for search engines: SEO