Professional Copywriting


  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    March 2024
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    February 2024
  • Professional Copywriting

    Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.

    KPMG
    March 2024
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    March 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    March 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    February 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    February 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    February 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    March 2024
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    March 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    March 2024
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    March 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    March 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    March 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    February 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    February 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Understanding your audience
  • Creating a clear sense of corporate identity
  • Writing effective headlines and taglines
  • Connecting words and pictures
  • Writing for different media
FULL OUTLINE
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    March 2024
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    February 2024
  • Professional Copywriting

    Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.

    KPMG
    March 2024
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    March 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    March 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    February 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    February 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    February 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    March 2024
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    March 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    March 2024
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    March 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    March 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    March 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    February 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    February 2024

Course Dates


Date Location   Price (ex VAT)  
Tue 23 Apr 2024 Live Online £395
Tue 7 May 2024 London £395
Fri 24 May 2024 Live Online £295
Fri 7 Jun 2024 London £395
Mon 10 Jun 2024 Live Online £395
Mon 17 Jun 2024 Live Online £395
Tue 18 Jun 2024 London £395
Wed 19 Jun 2024 Live Online £395
Mon 24 Jun 2024 London £395
Mon 8 Jul 2024 London £395
Fri 12 Jul 2024 Live Online £395
Mon 15 Jul 2024 Live Online £395
Thu 18 Jul 2024 London £395
Tue 23 Jul 2024 Live Online £395
Wed 7 Aug 2024 London £395
Fri 9 Aug 2024 Live Online £395
Fri 9 Aug 2024 Live Online £395
Wed 14 Aug 2024 London £395
Mon 19 Aug 2024 London £395
Wed 21 Aug 2024 Live Online £395
Fri 23 Aug 2024 Live Online £395
Thu 5 Sep 2024 Live Online £395
Mon 9 Sep 2024 London £395
Mon 16 Sep 2024 London £395
Wed 18 Sep 2024 London £395
Mon 23 Sep 2024 Live Online £395
Mon 23 Sep 2024 Live Online £395
Wed 2 Oct 2024 Live Online £395
Mon 7 Oct 2024 London £395
Wed 16 Oct 2024 London £395
Fri 18 Oct 2024 London £395
Mon 21 Oct 2024 Live Online £395
Wed 23 Oct 2024 Live Online £395
Wed 23 Oct 2024 Live Online £395
Mon 4 Nov 2024 Live Online £395
Thu 7 Nov 2024 London £395
Mon 18 Nov 2024 London £395
Mon 18 Nov 2024 London £395
Mon 25 Nov 2024 Live Online £395
Mon 25 Nov 2024 Live Online £395
Wed 4 Dec 2024 Live Online £395
Mon 9 Dec 2024 London £395
Mon 16 Dec 2024 Live Online £395
Wed 18 Dec 2024 London £395
Wed 18 Dec 2024 London £395
Mon 23 Dec 2024 Live Online £395
Show More Dates

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

The words you use to promote your business, product or service can have a real impact on prospective customers. This one-day course teaches the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience, on the web or in traditional media. Bring examples of your own work along to the session and have them critiqued by your tutor, a former advertising creative director, and improve them on the spot!

Topics covered include Understanding your audience, Creating a clear sense of corporate identity, Writing effective headlines and taglines, Connecting words and pictures and Writing for different media.
Read More...

Course Outline

Understanding your audience

  • Identifying target audiences and their aspirations
  • Tailoring content and style to different groups

Creating a clear sense of corporate identity

  • Distinctive tones of voice
  • Developing a brand story

Writing effective headlines and taglines

  • Finding key propositions
  • Structuring headlines to create real impact
  • Creating memorable taglines and slogans

Connecting words and pictures

  • Understanding the relationship between copy and visual content
  • Grabbing attention and sustaining the reader's interest

Writing for different media

  • The differences between offline and online media
  • Longer copy for brochures and websites
  • The role of copywriting in emerging media - blogs, podcasts and social networks
  • Writing for search engines: SEO

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