Professional Copywriting
Duration: 1 Day
Objectives
The words you use to promote your business, product or service can have a real impact on prospective customers. This one-day course teaches the techniques used by professional writers in the marketing and advertising fields to persuade and convince their audience, on the web or in traditional media. Bring examples of your own work along to the session and have them critiqued by your tutor, a former advertising creative director, and improve them on the spot!
Pre-requisites
You should be working in a field such as marketing, design or corporate communications, where writing is used as a persuasive tool.
Course includes
Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.
Course outline
Understanding your audience
- Identifying target audiences and their aspirations
- Tailoring content and style to different groups
Creating a clear sense of corporate identity
- Distinctive tones of voice
- Developing a brand story
Writing effective headlines and taglines
- Finding key propositions
- Structuring headlines to create real impact
- Creating memorable taglines and slogans
Connecting words and pictures
- Understanding the relationship between copy and visual content
- Grabbing attention and sustaining the reader’s interest
Writing for different media
- The differences between offline and online media
- Longer copy for brochures and websites
- The role of copywriting in emerging media – blogs, podcasts and social networks
- Writing for search engines: SEO
Course Dates
London Central • London Greenwich • Bristol
London Central
London Greenwich
Bristol
| All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260 |
| All prices are per person and are subject to VAT |
|
15% discount for groups of four delegates.
10% discount for groups of three delegates. (This offer applies for delegates on the same public scheduled course on the same date.) |
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