Social Media Fundamentals


  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024
  • Great delivery, enjoyable training session.

    March 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Introduction to LinkedIn as a business tool
  • Building an effective personal profile
  • Identifying contacts, opportunities and developing your network
  • Inbound marketing opportunities and raising your profile
  • Using Company tools to best effect
FULL OUTLINE
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024
  • Great delivery, enjoyable training session.

    March 2024

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

LinkedIn is still the pre-eminent online business networking tool with fast approaching 1 billion members worldwide. Still sometimes wrongly referred to as a recruitment tool, it is in fact a powerful business tool offering huge opportunities for businesses and individuals alike in the areas of sales, marketing, personal and company branding, real-time research, relationship building and much more. In this course, we open up the opportunities that exist and in the process not only introduce the key building blocks available to promote and build business, but also look at the practical steps so that you never have to feel that you are on LinkedIn, but don't really know how to use it. Topics covered include Introduction to LinkedIn as a business tool, Building an effective personal profile, Identifying contacts, opportunities and developing your network, Inbound marketing opportunities and raising your profile , Using company tools to best effect and Integration and best practice.
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Course Outline

Introduction to LinkedIn as a business tool

  • LinkedIn as part of the business and networking environment
  • Introducing key ideas including connection levels
  • Key settings to help customise and use the site effectively
  • Benefits of LinkedIn Premium accounts

Building an effective personal profile

  • Develop your Personal profile to best attract your target audience
  • Ensure your Personal profile is marketing you 24/7
  • Make sure your Introduction Card presents you in the way you want people to remember
  • 8 key areas that you need to get right on your Personal Profile
  • Create your About section to deliver your key messages effectively
  • What to include in your Featured area to best use your content
  • Use imagery and graphics to enhance your visibility and credibility

Identifying contacts, opportunities and developing your network

  • Connect to your contacts and make your real world network visible to you
  • Use LinkedIn’s advanced search to target new contacts by key criteria
  • Find target companies and individuals to follow and approach
  • Identify key stakeholders easily and quickly
  • Tap into your connections to create referral opportunities
  • Successful ways to connect (and some to avoid)

Inbound marketing opportunities and raising your profile

  • Market and maintain visibility with your LinkedIn connections
  • Create business awareness and sales interest using Posts
  • Building a Content marketing plan for LinkedIn
  • Understanding the benefits of the posting options available including video, document, polls and more
  • Using voice and video options in our engagement channels
  • Tap into the direct marketing opportunities
  • Understanding what’s available, from Events and Newsletters to LinkedIn Live

Using Company tools to best effect

  • Expanding, promoting and using the Company Page
  • Exploring the new range of features on the Company Page
  • Company Page Showcase options examined
  • Using the Company posting to best effect
  • Introduction to paid Advertising options on LinkedIn

Integration and best practice

  • Coordinate your activity and that of your colleagues
  • Best practice from a personal, team and company perspective
  • Key points to remember

Our Clients

Our Recent Success Stories

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InDesign

Sumble's Story

Graphic Designer at Houses of Parliament

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Cassie's Story

Designer at Dixon Interiors

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Animate

Stuart's Story

Graphic Designer at S4C

30 years working with our clients
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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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