Search Engine Optimisation Introduction (SEO)


  • Search Engine Optimisation Introduction (SEO)

    Amazing! Learnt so much.

    Paulina M
    March 2024
  • Search Engine Optimisation Introduction (SEO)

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    February 2024
  • Search Engine Optimisation Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    March 2024

  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

  • Great delivery, enjoyable training session.

    February 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • How Search Engines work
  • Keywords and Keyword Groups
  • Site and page structure
  • Supporting SEO
  • External Sites
FULL OUTLINE

Related Courses

  • Search Engine Optimisation Introduction (SEO)

    Amazing! Learnt so much.

    Paulina M
    March 2024
  • Search Engine Optimisation Introduction (SEO)

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    February 2024
  • Search Engine Optimisation Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    March 2024

  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024

  • Great delivery, enjoyable training session.

    February 2024
   

Date Location   Price (ex VAT)  
Wed 1 May 2024 London £295
Thu 2 May 2024 Live Online £295
Wed 22 May 2024 Live Online £295
Tue 28 May 2024 London £295
Mon 3 Jun 2024 London £295
Mon 24 Jun 2024 Live Online £295
Mon 1 Jul 2024 London £295
Mon 22 Jul 2024 Live Online £295
Thu 1 Aug 2024 London £295
Thu 22 Aug 2024 Live Online £295
Thu 29 Aug 2024 London £295
Mon 2 Sep 2024 London £295
Mon 9 Sep 2024 London £295
Mon 23 Sep 2024 Live Online £295
Mon 30 Sep 2024 Live Online £295
Tue 1 Oct 2024 London £295
Tue 22 Oct 2024 Live Online £295
Thu 24 Oct 2024 London £295
Fri 1 Nov 2024 London £295
Fri 22 Nov 2024 London £295
Fri 22 Nov 2024 Live Online £295
Mon 2 Dec 2024 Live Online £295
Mon 2 Dec 2024 London £295
Mon 23 Dec 2024 Live Online £295
Show More Dates

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  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

Search Engine Optimisation (SEO) is the process of improving a website to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through tweaks in your code and the structure of your site. SEO is key to search visibility, reaches your entire target audience, provides 24/7 promotion and better still, is something you can learn how to do yourself. Our course teaches the accepted techniques and technologies that will give your website the highest rankings in Search Engines. After attending, delegates will be able to optimise their websites for Search Engines such as Google using the most valid and proven techniques. Topics covered include How search engines work, Keywords and keyword groups, Site and page structure, Supporting SEO, External sites and Useful tools.
Read More...

Course Outline

How Search Engines work

  • Site Indexing
  • Spiders and bots
  • Google PageRank technology
  • Reciprocal Linking

Keywords and Keyword Groups

  • What are keywords
  • Useful tools to identify effective keywords
  • Why some keywords are better than others
  • Analysing keyword Density
  • Where to use keywords on your page

Site and page structure

  • Navigation vs Searchable pages
  • Using titles and subtitles effectively
  • Alt tags on photos
  • Why video is important
  • Hands on practice with a Wordpress.com account

Supporting SEO

  • Marketing your site
  • The importance of blogging
  • Google Business Profile

External Sites

  • The importance on internal linking
  • Effective inbound links
  • Back links

Useful tools

  • Keyword Density Checkers
  • Keyword suggestions
  • Site Maps
  • Google Webmasters- tools

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