Creating Stores for Online Marketplaces

Duration: 1 Day

Objectives

This course is designed to introduce designers and business owners to the capabilities of popular online marketplaces for helping small businesses to make more sales.

Pre-requisites

None other than basic IT competency.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Introduction to online marketplaces

  • Ebay
  • Amazon
  • Play.com
  • Etsy

Advantages of selling via online marketplaces over setting up an independent website

  • Cost savings
  • Features available to use
  • Marketplace audiences
  • Marketplace marketing features

Optimising product listings for online marketplaces

  • Descriptive writing for better sales conversions
  • Optimising images and visual presentation
  • Making use of newsletter features

An introduction to trading on Amazon

  • Adding and managing product listings
  • Optimising products to be found by buyers
  • Managing dispatch of orders

Designing an eBay store

  • Design concepts
  • Constructing the store design with HTML
  • Making use of eBay HTML codes
  • Product listing management

Marketing strategies

  • Competing for sales
  • Increasing customer loyalty
  • Methods to generate new sales via existing customers
  • E-mail marketing

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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"Brilliant. Exactly what was needed."

NHS

"Informative, useful, relaxed - Excellent! Will certainly use Transmedia again."

Tate & Lyle

"I just wanted to let you know that I've managed to replicate the steps you showed me in FileMaker on my organisation's database and have managed to get my invoicing layouts to work perfectly. Thank you very much! I've also been able to use some of the other things you showed me to good effect too so the course has already helped enormously. Just thought you should know :-)"

Julian Support



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