Social Media Marketing Introduction
Social media marketing, also known as digital marketing or e-marketing, is the use of social media platforms such as Facebook, Twitter, Instagram and TikTok, to build a company brand, drive website traffic and ultimately increase sales. Social media marketing has transformed the way businesses are able to influence consumer behaviour, from promoting content that drives engagement to extracting personal data that makes messaging resonate with users. If you're not yet marketing your goods or service using social media, the chances are you should be.This one day course will show you how to understand the right channel to choose, define the audience effectively, avoid obvious social media mistakes, post effective content to any channel, understand the key challenges to engagement, build a top line social strategy and understand how to find and assess data on effectiveness. Our course applies both practical and hands-on techniques to build a social media marketing plan and your achieve your goals.
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline Overview
- What is Social Media Marketing and Why does it Matter?
- Understanding your Audience
- Professional Branding and Content Creation
- Measuring your Impact
Related Courses
Course Dates
Date | Location | Price (ex VAT) | ||
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Wed 3 Apr 2024 | London | £345 |
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Wed 24 Apr 2024 | Live Online | £345 |
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Fri 3 May 2024 | London | £345 |
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Fri 24 May 2024 | Live Online | £345 |
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Mon 3 Jun 2024 | London | £345 |
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Mon 24 Jun 2024 | Live Online | £345 |
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Wed 3 Jul 2024 | London | £345 |
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Wed 24 Jul 2024 | Live Online | £345 |
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Mon 5 Aug 2024 | London | £345 |
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Tue 27 Aug 2024 | Live Online | £345 |
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Tue 3 Sep 2024 | London | £345 |
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Tue 24 Sep 2024 | Live Online | £345 |
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Fri 4 Oct 2024 | London | £345 |
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Thu 24 Oct 2024 | Live Online | £345 |
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Mon 4 Nov 2024 | London | £345 |
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Mon 25 Nov 2024 | Live Online | £345 |
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Tue 3 Dec 2024 | London | £345 |
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Tue 24 Dec 2024 | Live Online | £345 |
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Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Course Outline
What is Social Media Marketing and Why does it Matter?
- What is social media marketing?
- Understanding the major social media platforms.
- Why businesses need to use social media for marketing
- Social media marketing and branding
- Keeping the platform happy and active
- Building an active and engaged audience
Understanding your Audience
- Who uses each social platform?
- Who else do they follow and engage with?
- Building a brand
- Which posts work, and which don't?
- How often do they want to hear from you?
Professional Branding and Content Creation
- Creating your tone of voice
- Platform specific content creation
- Customer differentiation
- Generating and prioritising content
- The importance of video and imagery
- Tools for creating great imagery
- Instagram marketing principles
Measuring your Impact
- Posting with purpose
- Basic analytics