Web Banner Ad Production

Duration: 1 Day

Objectives

This is an introductory course for anyone wanting to learn how to create Web Banner Ads. In this course, students will produce engaging web banner ads using industry-standard tools. The course focuses on the essentials, and emphasises best practice throughout the course.

Pre-requisites

Experience of the Windows operating system or previous attendance on the equivalent training course. Familiarity with using the Web.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Overview of Web Banner Advertising

  • Types of Banner Ads
  • IAB Standard Banner Ad Sizes
  • Tools used to create Banner Ads
  • How Banner Ads are deployed

Creating a Banner Ad

  • Animated vs Static Ads
  • Vector vs Pixel based Ads
  • Writing effective ad copy

Using Photoshop to create a Banner Ad

  • Overview of Photoshop's Tools
  • Creating a new Banner Ad
  • Adding and formatting text
  • Adding graphics
  • Importing photos
  • Editing photos
  • Using Layers in Photoshop

Exporting Banner Ad Images

  • Image file formats: JPEG, GIF, PNG
  • Pros and Cons of each image format
  • Using Photoshop's Save for Web feature
  • Optimising image quality and size

Creating Animated Banner Ads

  • Tools for creating animated ads
  • Pros and Cons of animated ads
  • Creating effective animations
  • Using Photoshop to create animated banner ads
  • Using the Animation panel
  • Understanding Tweening
  • Exporting the animation

Using Adobe Flash for Banner Ads

  • Advantages of using Flash
  • Export formats: GIF vs SWF
  • Understanding the Flash work area
  • Using the timeline
  • Using layers
  • Motion vs Shape Tweening
  • Importing photos
  • Creating motion and fade effects
  • Exporting your animation

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

Related Courses


"Very helpful, knowledgeable and responsive trainer."

Westminster University

"After the resounding success of our training last month, I need to organise another session as soon as possible!"

Asperity

"Probably the best course I have been on. Very thorough and entertaining."

Cancer Research UK



© Transmedia . 85 Tottenham Court Road, London, W1T 4TQ  UK . 0208 269 4260