Introduction to Google Analytics

Duration: 1 Day

Objectives

Google Analytics is the most popular and intuitive web analytics tool available today. This training course is aimed at internet marketers, PR departments and content creators and focuses on teaching delegates the GA user interface, how to finding data efficiently and how to interpret the results.

Pre-requisites

No technical pre-requisites.

Course includes

Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

How Google Analytics Works

  • High level overview

Key Google Analytics Reports

  • Dashboards
  • Where do visitors come from? Which referrers, campaigns, emails
  • What are visitors doing on the site? The key touch points?
  • What products are visitors buying and from which referrers?

Using the Results

  • Understanding Goals & Funnel Paths
  • Using Filters & Profiles
  • Establishing Max. CPCs
  • Other Useful Data (web design parameters, geo location, etc.)

Report Manipulation

  • Ad Hoc Filtering
  • Date Management & Comparison
  • Cross-Segmentation

Reporting Practical

  • Hands on session
  • Discussion

Tracking Your Campaigns

  • Track Paid Advertising - Pay Per Click, Banners
  • Track Email Marketing
  • Track Offline Marketing

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

Related Courses


"I am writing to say thank you for organising my FileMaker training day; I learned so much with my trainer, Nick, and have come away with such a great database. It delighted both the Director and my job share partner. I feel I have left with a great amount of knowledge that can help the business immensely. I learned more than I thought I would and would like to thank Transmedia for being so helpful!"

Lucie Mills

"An excellent course."

Vodafone Ltd

"An enjoyable and productive day. A flexible content and pace of work which suited our needs."

Guardian News & Media



© Transmedia . 85 Tottenham Court Road, London, W1T 4TQ  UK . 0208 269 4260