Advanced Google Analytics

Duration: 1 Day

Objectives

This one day workshop is aimed at a similar audience as the Fundamentals course but includes more technical material. It is for people who need to understand how to install, configure and optimise Google Adwords so as to make the most of its advanced features and optimise its performance in the changing context of evolving paid search campaigns over extended periods.

Pre-requisites

Knowledge to at least the level of the Fundamentals course.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Budget management and the Content Network

  • Where are Google ads displayed?
  • My Client Centre (MCC)
  • Enabling and disabling access
  • Manager defined spend and budgets
  • Content network advertising
  • Controlling where on the content network
  • Ad formats available
  • Create a content network campaign
  • Identifying placement sites

Copy writing for increased click-through rate

  • Creating image and video ads
  • Writing compelling ad copy
  • Advanced techniques
  • Using dynamic keyword insertion
  • Keyword based landing pages

Keyword research, testing and using Google Analytics

  • Detailed keyword research techniques
  • A/B testing ad copy
  • Planning your tests
  • What to test
  • Local Business ads
  • Mobile ads
  • Google Adwords quality score
  • Integrating Adwords with Google Analytics
  • Understanding auto-tagging

The Adwords Editor

  • Google Adwords Editor

This course is available as a private or customised course. Contact us for further information and to customise this course to your exact requirements:

Phone us: 0208 269 4260Book Now

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