Introduction to Public Relations

Duration: 1 Day

Objectives

This course provides a thorough overview of the role that integrated PR can play in communicating the aims, objectives and achievements of an organisation. It explains how PR is used to reach and influence stakeholders and also how PR can integrate or support the other communications skills of media, marketing and advertising. The course is presented as an interactive workshop, working in teams, on real life PR campaigns.

Pre-requisites

A desire to understand or enter the public relations profession, or to work with PR practitioners.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

This course is available as a private or customised course. Please phone us on 0208 269 4260 or email us for further information and to customise this course to your exact requirements.

"Our needs and expectations were surpassed."

FSL Aerospace

Course outline

Definitions

• The role of public relations
• The PR process
• The approach to PR planning, and
• The public relations professional

PR planning

• Producing the draft strategy
• Developing the strategy
• The core brief, objectives and evaluation
• Financial management
• Stakeholder management

Creativity

• Creating and reinforcing corporate and campaign public relations

Public relations activities

• The PR communications mix

Integrated PR

• Media relations
• Marketing and promotion