Creating Marketing Strategy

Duration: 1 Day

Objectives

To provide candidates with an understanding of how to develop and implement effective marketing strategies.

Pre-requisites

You will be familiar with some aspects of marketing planning and taking a more strategic role in the construction and implementation of the plan.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

This course is available as a private or customised course. Please phone us on 0208 269 4260 or email us for further information and to customise this course to your exact requirements.

"The best two days training I have ever had. Would definitely recommend and use again."

Surrey Heath Borough Council

Course outline

Definitions

• Marketing – what does it really mean?
• What is Marketing strategy?
• What is a value statement?

Creating effective value statements

• Different methods of creating value statements
• How to use a good value statement

Creating and setting marketing objectives

• What is a good objective?
• Strategic marketing tools

Information systems

• What should they contain?
• Why are they useful?
• Some examples
• Benchmarking and reports

Frameworks for creating Marketing Strategy

• Traditional frameworks
• Flexible frameworks

Selling involving the implementation of a Marketing Strategy

• Leadership and implementation issues
• Internal communication