Creating a Marketing Plan

Duration: 1 Day

Objectives

To provide candidates with an outline Marketing Plan and some key tools to use in its construction.

Pre-requisites

Delegates should be part of a team or leading a team who produces, implements and monitors the company marketing plan.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

This course is available as a private or customised course. Please phone us on 0208 269 4260 or email us for further information and to customise this course to your exact requirements.

"An enjoyable and productive day. A flexible content and pace of work which suited our needs"

Guardian News & Media

Course outline

Definitions

• What is a marketing plan?
• What is contained within a marketing plan?

Review of Mission, Vision, and Value statements

• How is value created?
• Business Models
• How to measure a good statement from a bad one

The external planning process

• Creating a market research plan
• What is proof?
• How much needs to be done?
• Tools for analysing:
- The competitive landscape
- Customers
- Other relevant factors

The internal planning process

• What are we good at?
• A competency framework (people)
• Product and service audit
• Culture – what do we like doing?

Linking results to decisions and actions

• Making good decisions
• Creating the formal plan for implementation
• Creating the flexible plan for implementation