Marketing Communications Fundamentals

Objectives

This course introduces effective marketing communications, and the different media and techniques that marketers employ. Advertising, direct marketing, e-marketing and sales promotion are all vital parts of the mix, but you’ll also learn about the newer techniques that have gained momentum in recent years including blogging, podcasting and involvement in social networking spaces.

Pre-requisites

A desire to take responsibility for marketing communications activity as part of a wider role.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.